Tailored Strategies and Excel Automation for Your Growth

Your Success is Personal Here

Excel Optimization and Process Automation

Efficiency and accuracy are crucial. I streamline your business processes by automating repetitive tasks in Excel, and help you leverage data to its full potential with optimized dashboards and automated processes.

Sales Performance Enhancement

Your sales team is a key driver of your success. I help you amplify their performance with well-designed strategies, actionable targets, comprehensive tracking dashboards, and incentive plans that motivate and reward.

Strategic Marketing

I help guide your business towards growth by crafting effective marketing strategies tailored to your unique needs. Together, we’ll identify your target market, fine-tune your unique value proposition, and set you apart from the competition.

About Me

Ignite Potential by Choosing the Right Partnerships

Maria Notkin


Hello, I’m Maria, the driving force behind Notkin Services. My strategic acumen, honed over more than a decade in B2B and B2C markets, encompasses specialties like Marketing, Analytics, and Operations. I’ve navigated through a diverse range of industries and organizations, from multinational corporations to boutique consulting firms, accruing a wealth of experience.

Innovation thrives on change, and I shine brightest when pioneering transformative initiatives. Presently, I’m channeling my skills into the role of Segment Strategy Leader, where I oversee market intelligence, retail marketing strategy, digitalization planning, commercial excellence, and automation.

My journey has seen me leading commercial operations teams, sharpening marketing and customer experience strategies, and making key contributions to strategic consulting efforts. Each role has broadened my perspective and honed my skills, equipping me to effectively support businesses in today’s dynamic market environment.

My practical experience is backed by a strong academic foundation, including an MBA from MIT Sloan School of Business, and a dual degree in Computer Science and Business Administration from Wilfrid Laurier University. This blend of academia and real-world experience provides me with a unique perspective on the challenges and opportunities businesses face today.

At the heart of my work is a passion for fostering success in startups and small businesses. With Notkin Services, I aim to leverage my expertise to help businesses successfully navigate their growth journey, streamline their operations, enhance sales and marketing performance, utilize data for strategic decision-making, and craft robust marketing strategies.

Let’s embark on the journey of transforming your business, together.


I value collaboration, innovation, and integrity, committing to deliver exceptional service, personalized strategies, and transformative results for every client I partner with.


To be the trusted partner of choice for startups and small businesses, empowering them to reach their full potential and transform their operations for sustainable success.


My mission is to provide strategic consulting, expert insights, and tailored solutions to enable startups and small businesses to overcome challenges, seize opportunities, and drive meaningful growth.


Our Services For Clients

Excel Automation

Spend less time on repetitive tasks and more on what truly matters. I will help automate your Excel processes using macros and VBA, streamlining operations, increasing efficiency, and reducing errors.

Excel Dashboards

Leverage your data effectively with custom Excel dashboards. I will assist you in creating dashboards that provide clear, actionable insights, enabling you to make informed, data-driven decisions.

Sales Enablement

Help your sales team aim higher and achieve more with comprehensive sales performance strategies. I will help establish actionable targets, design dashboards, and create incentive plans.

Sales and Marketing Structure

Well-structured sales and marketing teams are pivotal to business growth. I will assess your current team’s performance and structure, providing recommendations to enhance productivity, collaboration, and results.

Marketing Strategy Development

Crafting a marketing strategy that resonates with your audience is key to success. I will help you define segments, target audiences, positioning, and value proposition, setting the groundwork for effective marketing.

Communication Planning

How you communicate with your customers can make or break their experience. I will guide you in developing an effective communication strategy, determining who to contact, how often, and with what message.

Examples of Work

Excel Automation


Feedback From Clients
Homeplex - Mike
    Homeplex – Mike

    Owner, CEO

    Notkin Services provided us with invaluable strategic insights that have transformed our operations. Maria’s understanding of our industry and her ability to find innovative solutions to our challenges have been instrumental in driving our growth. We truly value our partnership with Notkin Services.

    Security Firm
      Security Firm


      Maria’s expertise in marketing strategy and her guidance in sales performance enhancement have been a game-changer for our small business. We’ve seen significant improvement in our sales numbers and overall efficiency since engaging Notkin Services.